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www.chitlinmarket.com
Phone – 866-436-9381
Fax – 240-554-2242
CHIT97@aol.com |
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Press Release from Shauna Anderson, The Queen of Chitlins |
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Shauna’s Hand Cleaned Pork Chitterlings™ Go National after
Being Driven out of Hyattsville, Maryland by Local Politicians. |
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FOR IMMEDIATE RELEASE: Washington D.C.:
Shauna Anderson intended to launch her national branding campaign of her famous Hand Cleaned Pork Chitterlings from her new Restaurant “The Chitlin Market” on Ager Road in Hyattsville, Maryland. Local politicians and business leaders however, did not want a “chitlin” business in their community. A Black heritage food, treasured by African American families for centuries was not deemed suitable for Hyattsville’s redevelopment plan.
Peter Shapiro, a former Prince George county councilmember, expressed his outrage to The Washington Post regarding an episode of ABC’s “Commander in Chief” that had used a storefront advertising chitlins to depict poverty in Hyattsville, which actually is a wealthier part of the state. |
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A news article from The Hill states:
The chitlins store became a prop for ABC’s “stereotype of a poor, dangerous black neighborhood,” Shapiro is quoted as saying. Prince George’s County Executive Jack Johnson denounced the show in a statement: “When the president [in] the show gets out of a car and is in front of a restaurant that advertises chitlins and pork chops in today’s America, what any right-thinking American knows is we are harking back to an age-old inability of this country to celebrate the leadership and achievement of African-Americans and other diverse people in this country.” |
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The irony is that Shauna Anderson is a successful African-American entrepreneur providing a treasured product to a diverse international customer list of over 10,000. The real story here is that government officials prevented an entrepreneur from opening a business because it didn’t benefit their financial motives or developer friends. This happens all over the country everyday. |
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Shauna Anderson has never let people get in her way. She is launching her national marketing campaign to bring Shauna’s Hand Cleaned Chitlins to restaurants across the country which will appear on menus as a trusted, premium brand in the same vein as Smithfield Hams and Angus Beef. Increasingly consumers want to know where their food comes from, especially perishable products such as seafood and pork. Shauna has been named as “the source” for Chitlins by national media and cookbook authors including Saveur Magazine, The Washington Post, The Wall Street Journal and John T. Edge in his 2007 book Southern Belly. Shauna’s work with Chitterlings has also been permanently installed in the Smithsonian Anacostia Museum.
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Chitterlings are a delicate and highly perishable food product. As restaurants across the country have learned, Chitterlings are difficult to source, clean, and cook. Shauna learned to clean and cook Chitlins from her grandmother who was taught by her grandparents. Shauna perfected the hand cleaning of Chitlins for large scale distribution. It is a valued tradition and skill that Shauna intends to continue. As she has learned, families want Chitlins at their celebrations but nobody wants to clean them! |
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Shauna’s authored OFFAL GREAT: Memoirs of The Chitlin Queen which recounts her childhood, early accounting career at the IRS, the grand success of her online Hand Cleaned Chitlin Business and the dramatic trials of trying to open her Chitlin Restaurant on Ager Road in Hyattsville, Maryland. She is currently writing her second book documenting the launch of her national brand and her quest to resolve the ‘Ager Road’ injustice. Shauna plans to offer her books, private label seasonings and Chitlin memorabilia to restaurants carrying her Hand Cleaned Chitterlings.
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Restaurants interested in Shauna’s Hand Cleaned Chitterlings are encouraged to visit her website and request a press package. www.chitlinmarket.com |
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